My two passions are brands and baking. Like another famous Alex, I too believe that brands should be baked into every product and communication they generate. I hope to do this with my conceptual thinking, quirky insights, and snazzy copywriting.

Yes. I baked these cookies. And if you give me an interview, I will bake some for you.

Though I am as sweet as my cookies, my advertising is provocative with a purpose. I’m not afraid to go there or fail trying to get there.

Where are we going?